Where to Begin: Fan Expo 2010

Welcome to Play Till Doomsday! This is the blog portion of transmedia initiative to accessibly explore digital games, gamers and the cultures to which they belong.

What better way to kick start an initiative exploring games, play and culture in Canada than with coverage of Toronto’s Fan Expo, a massive, multifaceted celebration of pop culture geekdom.  Admittedly, the presence of games at the 2010 show was sparse when compared to the attention given to comics, sci-fi and horror, especially in terms of panel discussions.  However, Fan Expo’s gaming focus did feature booths by Microsoft, Sony, Nintendo and Ubisoft, a heavy G4tv and Greedy Productions presence, and appearances by Victor Lucas of Electric Playground, Jeff Cannata of the Totally Rad Show, Felicia Day of The Guild, and Tommy Tallarico of Video Games Live, among others.

Add to this some board and tabletop game representation, a chance to try out indie games made by the talented members of Toronto’s Hand Eye Society, as well as the most Zelda cosplay you’ll see in one place north of border, and Fan Expo provides a stellar and multidimensional expression of gaming culture in Canada.

Play Till Doomsday is using Fan Expo 2010, as well as the upcoming IN 10 conference, to network with cultural participants, industry insiders and media personalities, all with the goal of launching this digital games, play and culture initiative with the strongest content and support possible.

Expect interviews and features from content amassed at both events to appear here in the coming days and weeks, and visit the about page to learn more about Play Till Doomsday.